Why someone would opt for 15 when it costs the same for 30 is beyond me! Once that’s done, you upload your audio file to their specifications, which can be 15 or 30 seconds. The more cynical among us might note that the cost per ad served is more than the artist payout per stream, but let’s not go there. My discovery to the contrary foreshadows my results, but more on that later…Īnd with that, the campaign is set up! There’s really not much to it. I didn’t know that going in, and figured my $250 was forfeit the moment I submitted the campaign. In other words, there’s no reason not to launch a campaign and stop at $20 if you’re not seeing the results you want. The better news is, you can stop your ad at any time and only pay for what you’ve spent. Even if it were a total fail, it would be worth it to save you from making the same mistake. Now, $250 is still a solid chunk of change, but it’s relatively tame compared to my $500 Deezer splurge.
You can enter a custom budget as low as $250. Those are some big numbers, but I’ve got good news and better news. Next you can narrow your targeting to iOS, Android, or desktop, then select start and end dates.
My next best option was to target by genre, and the genre selections are pretty broad. Mine doesn’t, presumably because I only have 1868 followers.
Assuming your artist name appears in the drop down menu, that is. You can only choose the artist you’re promoting i.e.
It would be wonderful if we could promote to fans of other bands, or even followers of a particular playlist. After that you narrow down your audience by location, age, and gender. Once you’re accepted and able to create an ad, you’re given two options: I didn’t encounter any bugs, but the functionality is minimal compared to Facebook Ads or Google Adwords. And if they hear it, they’ll like it and want to hear more, right? RIGHT? 😅įirst, go to Spotify Ad Studio and sign up for the waitlist if there still is one. What could be better than advertising directly on Spotify with an audio ad? That way people will hear my music without needing to click on anything first. I’ve been looking for ways to boost my Spotify streams. How to promote your music with Spotify ads.Įditor’s note: Currently, Spotify’s Ad Studio is only available in the US, UK, and Canada.
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